The celebrity chef will make $80 million in three years just from his Food Network appearances. That doesn't including any earnings from his restaurants, his piece of delivery-only Flavortown Kitchen or his tequila brand.
www.forbes.com
Guy Fieri’s New Deal Makes Him One Of Cable TV’s Highest-Paid Hosts
Guy Fieri, cable television’s so-called Mayor of Flavortown, recently signed a fresh contract with the Food Network for his popular
Diners, Drive-Ins, and Dives and
Guy’s Grocery Games. It will pay the celebrity chef $80 million over three years, a $50 million raise from his prior agreement.
The eight-figure deal makes the 53-year-old the top-paid chef on cable TV. His longest-running show
Diners, Drive Ins and Dives, which has been on air since 2006, generated more than $230 million in 2020 ad revenue for the Food Network, according to data analytics firm Kantar.
“I got a chance of a lifetime,” Fieri
recently told The Hollywood Reporter, stressing that his allegiance lies with specific Food Network executives and not its parent company, Discovery Networks. “I think I played it good.”
The size of the contract, which was signed last month, is surprising considering Discovery has a reputation for paying modest fees to even its most popular hosts. Fieri declined to comment on his TV earnings, which Forbes pegs at roughly $26 million a year. In comparison, celebrity chef Emeril Lagasse was paid around $8 million a year by the Food Network in the early 2000s, but that was unusual. These days the earnings for top talent on the network’s HGTV and flagship Discovery Channel is still usually capped at seven-figures.